Job Description

Chief Marketing Officer (CMO)

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Chief Marketing Officer (CMO)

We are seeking a strategic and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive firm growth. The ideal candidate will have a strong background in marketing, digital and traditional advertising, brand strategy, and data-driven decision-making. This role requires a visionary leader who can optimize multichannel marketing efforts and position the firm as a top personal injury law firm in its markets.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with firm goals
• Build, mentor, and lead a high-performing marketing team
• Collaborate with attorneys, leadership, and the intake team to drive client acquisition
• Oversee public relations and brand reputation
• Create, manage, and optimize the firm’s marketing budget, ensuring efficient allocation of resources to maximize ROI
• Manage relationships with marketing vendors, agencies, and media partners to ensure cost-effective, high-quality service delivery
• Identify and evaluate opportunities for market expansion, including new service areas and geographic growth

Advertising & Brand Growth

• Lead multichannel advertising efforts, including TV, radio, PPC, social media, and programmatic advertising
• Ensure compliance with legal advertising regulations while maintaining compelling messaging
• Oversee content marketing (thought leadership, blog posts, case studies) and brand-building initiatives, including community sponsorships and outreach efforts
• Negotiate contracts and partnerships with advertising platforms, production teams, and external agencies to maximize efficiency and ROI

Data-Driven Marketing

• Optimize the firm’s website, SEO, and paid search campaigns to generate client leads
• Oversee social media strategy to engage potential clients and position the firm as an industry leader
• Utilize CRM and marketing automation to enhance client engagement and lead nurturing
• Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels
• Analyze market trends, competitor performance, and client demographics to inform future marketing initiatives
• Monitor and analyze key performance indicators (KPIs), including market trends, competitor performance, and client demographics, to guide decision-making and maximize marketing impact

Community Engagement & Outreach

• Oversee and support the Community Engagement team, ensuring alignment with the firm's brand and marketing goals

Qualifications

• 10+ years of marketing leadership experience, preferably in legal, professional services, or high-growth industries
• Proven success in multichannel advertising, brand management, and digital marketing
• Strong expertise in SEO, PPC, and marketing analytics
• Experience managing marketing budgets and optimizing ROI
• Proven track record in managing vendor relationships, contract negotiations, and agency partnerships
• Exceptional leadership, communication, and analytical skills
• Ability to thrive in a fast-paced, client-focused environment

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Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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Job Tags

Full time, Contract work,

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