Marketing Lead, AI Startup (Palo Alto) Job at Fastino, Palo Alto, CA

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  • Fastino
  • Palo Alto, CA

Job Description

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This range is provided by Fastino. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $225,000.00/yr

Additional compensation types

Stock options

Introduction:

  • Are you ready to redefine the possibilities of AI? Join us at Fastino as we build the next generation of LLMs. Our team, boasting alumni from Google Research, Apple, Stanford, and Cambridge is on a mission to develop specialized, efficient AI.
  • Fastino has raised almost $25M through our seed round and is backed by leading investors including Microsoft, Khosla Ventures, Insight Partners, NEA, CRV, Valor, Github CEO Thomas Dohmke, previous Docker CEO Scott Johnston, and others.

Role Overview:

  • We are seeking an entrepreneurial and execution-focused Marketing Lead to build and scale Fastino’s marketing function from the ground up. As our first marketing hire, you’ll be responsible for driving awareness, demand, and growth through a combination of digital marketing, content strategy, SEO, paid acquisition, and brand-building events. This is a rare opportunity to define the voice, strategy, and growth engine of a cutting-edge AI company.

Key Responsibilities:

  • Develop and execute a full-funnel marketing strategy to drive awareness, engagement, and pipeline growth across channels (paid, organic, social, content, email, and online/offline events)
  • Lead digital marketing efforts including performance marketing, SEO/SEM, and analytics to optimize for acquisition, conversion, and ROI
  • Manage and grow Fastino’s online presence, including website content, blog, social channels, and newsletters to communicate our brand and technical vision effectively
  • Design and run paid and influencer campaigns on channels like Google, LinkedIn, Twitter/X, Reddit, and other developer/AI platforms to target key segments
  • Define and track KPIs to measure campaign effectiveness and iterate quickly based on insights
  • Drive our event and conference strategy – owning planning, logistics, and execution for industry events, meetups, and speaking engagements to build visibility and community engagement
  • Collaborate closely with product, sales, and engineering teams to develop go-to-market materials, launch messaging, and technical content that resonates with developers and enterprise buyers
  • Establish Fastino’s positioning, brand, and tone of voice across all marketing materials to ensure consistency and impact
  • Source and manage external vendors, agencies, and contractors as needed to expand capacity while keeping execution high quality and on brand

Requirements:

  • 5+ years of in-house marketing experience in high-growth companies (ideally B2B SaaS), with a strong focus on digital and performance marketing
  • Proven success owning and scaling full-funnel marketing programs – from strategy to hands-on execution
  • Deep experience with digital marketing channels and tools, including SEO, SEM, paid acquisition, social media, analytics platforms, and marketing automation
  • Strong content and brand instincts, with the ability to translate technical products into compelling narratives for both developer and enterprise audiences
  • Analytical mindset and comfort with setting KPIs, tracking performance, and iterating on campaign results
  • Self-starter mentality with the ability to prioritize, adapt, and thrive in a fast-paced, early-stage environment
  • Experience marketing developer tools, infrastructure platforms, or AI/ML products is a plus

Why Join Us?

  • Supportive Environment: Benefit from the resources of Microsoft and venture funding, collaborating with top-tier talent from renowned universities.
  • Impactful Work: Your contributions will directly shape the future of AI applications, making technology more accessible, eco-friendly and dev friendly!
  • Competitive Benefits: Receive competitive salary, stock options, health benefits, and more.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time
  • Industries

    Research Services

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Job Tags

Full time, For contractors,

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